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BACKGROUND OF BERANGÉ PARIS

A REAL MARKET :

in France 9 millions of ethnic skin women (15% of the population)

In the UK 4,5 millions of ethnic people (7,9% of the population)

In Belgium : 8,6% of the population in 2006

These women have a higher consumption : make up budget 235€/an (5 times more than the other women

80% of their purchases are out of classic distribution networks (afro hairdressers, markets, etc…)

 

OUR STRENGHTS

1/ The 1st on the mass market

The 1st make up range at a low price specially formulated for women with skin of color :

Non existent segment in mass market = big potential

2/ The price

Average retail price of Ethnik range = 3,50 €

5x cheaper than selective brands

3/ The quality

Formulas and shades of quality

Selected in collaboration with make up artists used to work on ethnic skins

Inspired by selective brands like Iman, black up, etc

Adapted to ethnic skins specificities